FUTURE NATUREThe second collection from Cash by Cash App, Future Nature aimed to challenge the stereotypical interpretations of bitcoin and finance as hard, metallic, and techy. Instead, we released an apparel collection depicting bitcoin and the future of money as organic, fruitful, abundant, and inspired by rich nature.
Future Nature was also Cash App’s first integrated sales experience where customers could use Afterpay.
April 2022
New York, NY
Inspired by a vision of a lush and abundant future, we built an immersive launch experience including a 3D world to explore the collection, augmented reality filters, out of home, and influencer partnerships.
AUGMENTED REALITY FILTER
AUGMENTED REALITY FILTER
We created AR filters as part of the launch, letting customers to see 360° views and take a closer look at the fine details.
BELLA POARCH
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CASH BY CASH APP
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BELLA POARCH x CASH BY CASH APP x
We partnered with TikTok megastar, Bella Poarch, in a campaign to feature the collection.
Out of home
We drove awareness through OOH placements in NYC and Chicago.
CREDITS
Brand Strategy, Execution, & GTM
Liang Shi
Creative
Allison Supron
Superficial
Renald Louissaint
Stephanie Davidson
Sophie Abromowitz
3D Motion
Superficial
Apparel Design & Production
Roberto Stefan
Studio Photography
Justin Bridges
Creative Production
Marquia Walton