MARSHALL COLUMBIA X CASH APP

For the launch of the Cash App Pink Card, we partnered with emerging designer Marshall Columbia on a Pink Capsule — making the launch more than just a debit card drop or fashion release, coming together to make an unexpected splash during New York Fashion Week.

The launch resulted in a full sell through of the Pink Card, over 70M+ organic brand impressions, followed by a re-release.

September 2023
New York, NY

Hari Nef, Chloe Fineman

EVENT

Brand Strategy
Liang Shi
Mike Earl

Photography
The Cobra Snake

Dinner Creative Director
Gabbriette

Creative
Marshall Columbia
Allison Supron
Lynda Lucas

Event Design & Production
Starkman & Associates

Cash App Team
Maddy Halyard
Grace Gordon
Kelsy Reitz
Zack Ashley

CAMPAIGN

Brand Strategy
Liang Shi
Mike Earl

Director
Nick Harwood

Photographer
Jason Omar Al-Taan

Creative
Marshall Columbia
Allison Supron
Lynda Lucas
Chad Johnson

Production
PUSH Media
Thao Le

Cash App Team
Maddy Halyard
Grace Gordon