MARSHALL COLUMBIA X CASH APP
For the launch of the Cash App Pink Card, we partnered with emerging designer Marshall Columbia on a Pink Capsule — making the launch more than just a debit card drop or fashion release, coming together to make an unexpected splash during New York Fashion Week.
September 2023
New York, NY
EVENT
Brand Strategy
Liang Shi
Mike Earl
Photography
The Cobra Snake
Dinner Creative Director
Gabbriette
Creative
Marshall Columbia
Allison Supron
Lynda Lucas
Event Design & Production
Starkman & Associates
Cash App Team
Maddy Halyard
Grace Gordon
Kelsy Reitz
Zack Ashley
CAMPAIGN
Brand Strategy
Liang Shi
Mike Earl
Director
Nick Harwood
Photographer
Jason Omar Al-Taan
Creative
Marshall Columbia
Allison Supron
Lynda Lucas
Chad Johnson
Production
PUSH Media
Thao Le
Cash App Team
Maddy Halyard
Grace Gordon