Dessert Goals
Because dessert is always a good idea.
A celebration of all things sweet, Dessert Goals was a hugely popular dessert festival that took place in New York City and Los Angeles.
I did the branding, art direction, photography and experience design for the festival.
7 fully sold-out festivals.
50,000+ long waitlists.
300 million+ earned media impressions at each event.
Location
New York City
Editions
Spring 2017
Summer 2017
"Williamsburgβs Second Annual Dessert Festival Sold Out in Two Minutes" -Observer
β§βΛ β
"Williamsburgβs Second Annual Dessert Festival Sold Out in Two Minutes" -Observer β§βΛ β
Location
Los Angeles
Editions
Summer 2017
Summer 2018
Location
New York City
Editions
Spring 2018
Fall 2018
